I help organizations better understand their customers and create stronger digital experiences through qualitative research and human-centered design.

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User Research

Understanding what people truly need helps determine the right thing to design. I use ethnographic research to build empathy for the people and problem space as well as user testing to validate that a given design is successful.

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Experience Design

Strong digital design requires thoughtful information architecture and user experience design delivered with elegant user interface design. I blend these disciplines to deliver compelling digital products & services.

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Product Design

A design artifact is not a finished product. I work closely with product, engineering, and other disciplines to test & validate hypotheses and ship products that are desirable, feasible, & viable.

Featured Design Work

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Helping healthcare recruiters connect medical professionals and hospitals.

 

Featured Writing

Practical User Research: Creating a Culture of Learning in Large Orgs

Enterprise companies are realizing that understanding customer needs and motivations is critical in today’s marketplace. Building and sustaining new user research programs to collect these insights can be a major struggle, however. Digital teams often feel thwarted by large organizations that are slow to change and have many competing priorities.

Five Simple Tips for Planning a Successful Workshop

Workshops are a great way to gather info, generate ideas, and build consensus around project direction. Getting a group of people in the same room builds trust and can be a great way to kickoff new endeavors. A well-planned workshop will build energy around a new idea and provide a common starting point from which to build for the future. 

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